Select Mating Service® (SMS®)
The SMS program is Select Sires Canada Inc.'s FREE mating program. Like its subsidiary in the United States, SMS uses linear breakdowns from Holstein Canada Classification scores or from an on-farm SMS Evaluator, pedigree information and/or imported genomic values on heifers and cows. The SMS computerized analysis uses this information to manage genetic recessives (including brachyspina), manage haplotypes, control inbreeding, increase productivity, increase longevity, produce consistent results and maximize genetic investment.
Our professional SMS Evaluators want to help your herd stay on track! The SMS program can be customized to meet your goals. Ask for SMS through your sales representative at any time.
Every time the Holstein Canada classifier comes to classify your herd, ask for Select Mating Service!
For more information on the SMS program, go here.
Qualifying dairy producers who are interested in participating in this program are encouraged to contact their local Select Sires Canada Inc. representatives.
Atlantic Canada
Regional Manager
Peter Scharringa
Phone: (519) 535-0944
Email: pscharringa@selectsires.ca
Quebec Canada
Regional Manager
Benoit Favreau
Phone: (450) 830-2065
Email: bfavreau@selectsires.ca
Ontario Canada
Regional Manager
Michael Hall
Phone: (613) 290-1415
Email: mhall@selectsires.ca
Western Canada
Regional Manager
Erik Klugkist
Phone: (403) 877-3167
Email: eklugkist@selectsires.ca